Fetizology Gamefield, part 2

This is a game of Herbie Volkswagen versus Harley Davidson.
Yes, this is a competition mainly among Gadgetsor Functional human made stuff. These Gags posess a soul; and they kill and overdominating each other.
Every gag must have these characteristic.
1.It has Raw Materials.
2.It has a duration, or time life limit.
3.It was designed to get maximum sphare of human attention.
4.It coexist wth other gag.
5.It steers and modificate human behavior;ie>>at business circle called Consumer Education...
6.It cause waste problems.
7.It might be in a state of malfunction, get Reparation activities.

The key to understand them is on the manual book, or Operational Procedure . How clever the design to anticipate another Gag is the key of their survival. Contradiction is another keyword to understand these unexpected encounter of gags.
To know who will be the winner and who will be loser we should need a strategy derived from Psychology, Sociology and Semiotics.
This field that put together interferences of hundreds or thousand gags competing each other for living is what we called "Fetizology Gamefield" or just Gamefield.
Unlike mister Al Ries and Jack Trout idea about Positioning, this is a competition of all against all, not just in the same category alike Positioning.
Second, Gag war is nothing to do with memory-memorization, but about behavioral set-up of Solving Problems; So although I love Pepsi so much but unfortunately my decision to buy it at one Supermarket has been blocked by Diabetic Syndrome, and automaticly choose the second option, Diet Coke....