Theory.
1.Humans always spare a sacred means on one object-things.
2.Human mind always attracted to new object-composition.
3.Human mind always refer-connecting one thing to another.
So every object has to be viewed by those 3 frame of references; as a sacred vs profane; as a new or old; or as a simple vs complex composition.
Commercial things like BRAND must be viewed by these frame of references simultenously. But unfortunately for designer or scientist like us, there are no law to FORCE every human to view the same reference as ourselves at one time at a time.
So toget a clear picture of these chaotic mingled references we prefer to put fences or rock-stones to block and ZONING the chaotic streams to make it more comprehensible.
a MATRIX is what we got.
Fences we use are old GESTALT PSYCHOLOGY law of PERCEPTION.
Block-stones we use are what we called "Abstract-Concrete Interpretation Index"....
GESTALT laws consist of:
1.proximity.
2.similarity.
3.good-continuation.
4 closure tendencies.
5.Pragnantz ideal form.
6.figure compare to ground.
ABSTRACT-CONCRETE-INTERPRETATION-INDEX engulfed these stages:
1.Pernotoz= Perception with no touches; Object being perceived without being touched; ie--cloud or sun.
2.Percepotoz= Perception include touches with positive means; ie--body soap.
3.Percenotoz= Perception with negative disliked touches; ie--stinky waste.
4.Utiloz= Object that been manipulated into functional things; ie--prefab house.
5.Utivirtual= Double utilize an object for an abstract output; ie--computer programming.
6.Virtuabsolu= Virtual object being developed into totally virtual-abstract object; iie--suicide bomber for Heaven.
What function this MATRIX for?
It could ZONE the human VALUE PERCEPTIONS for GADGETS or predicting their FETISH BEHAVIOR.
These gag war fight desperately to win human attention all against all...
We prefer to use another metaphor for this competion as neon light compete each other to lives longer that each other; sometimes enlight together with others, sometimes just a single light occur...
CASE example.
JIHADIS SUICIDE BOMBER.
First, we have to segmentize people that been involved to this action; we found up at least 3 segments; Bomber engineer that manufacture the bomb--ie, DOKTOR AZAHARI & gank; the inteligence unit that survey the target enemy & of course the KAMIKAZE bomb carrier...
Contrary to oyher belief, each of this group got a different PERCEPTION and EXPECTATION about the bomb; They simply live at different FETIZ-ZONE...
ZONE A
The Spy-reconaissance-team.
-pernotoz= +
-percepotoz= -
-percenotoz= +
-utiloz= +
-utivirtual= -
-vituabsolu= -
-proximity fit= +
-similarity fit= +
-no good continuation= -
-closure fit= +
-no pragnantz+ -
-figure/ground fit= +
Zone B the engineer team.
-pernotoz= -
-percepotoz= -
-percenotoz= -
-utiloz= +
-utivirtual = +
-virtuabsolu= -
-no proximity= -
-no similarity= -
-fit good continuation= +
-fit closure law= +
-no pragnantz= -
-no figure/ground = -
Zone C the Kamikaze Bombers.
-pernotoz= -
-percepotoz= -
-percenotoz= -
-utiloz= -
-utivirtual= -
-virtuabsolu= +
-fit proximity law= +
-no similarity= -
-no good continuation= -
-no closure= -
-no pragnatz= -
-fit figure/ground= +
SOLUTIONS.
Stop explore or try to stop people to be intimidated for JIHAD HEAVEN; it is part of their culture,like association of heterosexual copulation and extacy.
Better focus of the 2 more skillfull groups, The spy unit and The Engineer...
Neutralize these groups and you will reduce their bombing activity.
Against the Engineer we could COVERT strike a one bomb blast at one non Moslem Hospital or church at night with null casualties but PRESS out a founding evidance of 5 seperate bomb n a fake new chemicals happens to be parts of those bomb composition---ie,Titanium nitrat; Than PRESS out a letter or message of responsibility from COMMUNIST group of the nation---ie,Jordan Revolutionary Party.
These actions certainly provoke minds of the Engineer and scrummble their Good continuation and Closure insticts...
This RED ARMY stealing Glory also hurts the Spy-reconnaisance team, because that places alike churces n hospital is also their area of ennui and must be eliminated.
Yeaah...
That is one case of DEBRANDING CAMPAIGN; it could be practise both on Politics and Business...