FETIZOLOGY numero uno

What kind of animal this FETIZOLOGY?
This is not an animal, but a consept being derived from Marxist terminology,fetish character.Actually a term derived from Latin,facticius,means artificial that point to an act of believing one object having a magical powers to protect or aid its owner,defined by Meriam Webster dictionary...In capitalist world, every human living in its sphare must possess a character called "fetish", being astonished,devoted and confident ridden by any Object pushed out by their factories; "Product Commodities" we called.
FETIZOLOGY is a strategic method to comprehand the spatial complexity that binds many human made stuff into hirarchial unequal statuses;ie--dominant-submissive-cracker-decaying--that put remark on human mind.Easy reads,"Things you wear determind action you will make."
Coincidentally this idea correspondence positively with the idea,"Marketing Brand".
"In marketing, a brand is the symbolic embodiment of all information connected with a product or service. A brand typically includes a name,logo,and other visual elements such as images,fonts,color schemes,or symbols. It also encompasses the set of expectations associated with product or service which typically arise in the minds of people.Such people include employees of the brand owner, people involved with distribution, sale or supply of the product or service, and ultimately consumers."
Wikipedia says it.
In term of the Capitalist, your devotion to stuff or fetish desire being called "Brand loyalty".
If you feel fetish to BMW,IPOD,NOKIA9500 or HARLEY DAVIDSON and HARRY POTTER series you become a brand success for The Brand Designer...
Problems comes as you try to find a perfect Formula to guarantee success in Branding Policy.
Most approaches explore these fields with a scent of intuitive unscientific non formulaic non systematic manner. The law of Convergency versus Divergency from Mrs.Laura Ries for example, only describe a guideline and still too broadly; They couldn't explain why certain Convergency do succeed---ie,Laptop---and a couple of Divergency gains failure--ie,pesticide,DDT,anti depressant drugs---in their struggle to survive.
To get a good formula for branding we must identify at least 2 assumptions.
First, we must believe that one shape or ideas or function is never live alone; it always perceived as a part of a bigger ideas or shape or functions; it fits the law of GESTALT PSYCHOLOGY...
Second, we must believe Marxist-Materialist assumption that Material-Things-Gadgets do have power to activate human behavior, not vice versa.
Very simple clues; ask any gadget designer whether he or she likes defective behavior of its user; a vagina ironcage patented at 19th century really means that way for its designer; I wonder of a raging burst of anger sprout of him if he saw his creation being used as a hit assecories for the 21st century transsexuals...
So, in discussion about Brand, we better kick out moral values.
Do you know the cheapest successfull brand of the 21st century?
JIHADIS SUICIDE BOMBER is my answer; ask millions of poor Moslems around the world what is Jihad bomber means to them and you know what I mean...